Rob & Melissa Stephenson from Flea Market Flipper interview Jo Eveland about how she got started flipping plants.
Flip It For Christmas Challenge
Follow us on Instagram: https://www.instagram.com/fleamrktflipper/
Check out our FREE Workshop: https://courses.fleamarketflipper.com/flipper-university-workshop-webinar
You can find us at: https://fleamarketflipper.com/
Appliance Flipping Course: applianceflipping.com
Interview With Jo Eveland interview (Plant Flipping)
Rob: What's up, guys? Today we are so excited to talk to Jo Eveland, who is an expert. Well, she loves it, loves plant flipping, so we are gonna talk to her about kind of what she does, how she got started and all that kind of stuff. So Joe, thanks for jumping on and joining us today.
Jo: Thank you. Happy to be here.
Melissa: Yeah. We're so excited to talk about this. We actually, Jo's one of our good friends and we were talking about this, I can't, I remember that was a little while ago and yeah, I think it was almost last year after the summit and you're like, we need to do, talk about this, the next summit because plant flipping is so cool.
Rob: So, so yes. Yeah, definitely backstory. Jo's husband is a really close friend of mine. And when I found out that she was doing plant flipping, I was like, you have to tell people how you're doing this, you have to come on the reseller summit. So we were super, super excited. So, Jo, give us a little bit of background.
How did you get started in plant flipping?
Jo: That's so funny. Plant flipping is a thing that's like the craziest thing in the world, right? So I got started because of Covid. I was running my little ice cream shop and I kept getting these Facebook ads for this local place that was selling these plants.
And it was like a cool pink and white plant. And never in my life did I know that like, other than flowers said there was anything else that would, could be cool. And I was like, I want that plant, right? Like I want it. Why, I don't know. I'm not good at plants, but I want that plant. And in my, like, I want that plant, and I went to get it and I couldn't, I couldn't believe that there was actual like competition out there for this plant. So I was like, what the heck? Like I want this plant and I want it now, and I'm gonna like find it and we're gonna figure this out. Well, it took me like a week to find the plant, and so then all of a sudden I was like, wait a minute, like there is this want of plants and there's like competition out there. Let me, let me let, let me go into the rabbit hole or whatever. So I did and finally got my plant from a girl who sells plants out of her house locally, in Orlando, and, go into her garage and is full of plants. And I was like, what the heck is happening here?
And she's like, yeah, like $20 more than what it was online. And I was like, why? Like, this is insane, right? So anyway, I bought the plant because I wanted the plant right then and there and that kind of again set this fire in my head, like, you need to figure out what's going on because plants are a thing.
So I didn't kill it for a little bit and then I went into Facebook and that kind of started everything when I started seeing all the different groups that are out there. And that's kind of how it all started. So Covid being bored, seeing a pink plant, loving a pink plant, and then finding the pink plant. That was how it all started.
Melissa: And then, and then Facebook knows your, all your thoughts about plants and starts throwing you all this stuff about plants right?
Jo: Yes. Facebook did that whole voodoo magic thing that they do and they're like, oh, let me just send you all of the plant ads. Right. And so I, I joined a couple of different groups and kind of, I just stayed quiet and kind of like looked and looked and I think the first plant I ever bought was called the ZZ Raven, and I think it was like, that's the first one I actually sold.
It was like a black plant. And I remember it was like October and everybody wanted black plants. And I was like, all right, I'm gonna do this. And I came home and like dissected the plant to learn about it and that's how it all kind of started. And I sold my first plant and I killed my first 10 plants almost all simultaneously.
But, but it, you know, it sold and that kind of just like continued to evolve. And now I have way too many plants. Way, way too many plants, but I sell a lot of 'em, so that's a good thing.
Melissa: Were you into plants before? Like, did you, like you just liked them or?
Jo: No . Yes and no. So I, I wanted in my, in my head, like, the ability to grow fruits and, and your own food is awesome.
And I really wanted to do that because I have quite a bit of land. So I bought like an orange tree and it died and I bought like this barbado cherry tree and it gave me two barbado cherries and it died. And then I got tomatoes and I got, and I took so much care of this plant, I cannot even tell you like I, it was ridiculous. I spent so much money and I got tomatoes that were like the size of a pea, and I got like three of them. And I was so mad. I was like, this is the biggest waste of time. Like, it was awful. Like I could've just gone bought, like bought tomatoes, a million tomatoes for the amount of money I spend making this plant.
So, anyway, so I always wanted the ability to be able to grow things.
Melissa: But it wasn't natural to you?
Jo: Yeah. All I did was my kids. Yeah. So now I'm obsessed with them. I love them. But before, I think it was just like, oh my God, it's pretty. And I couldn't get it. The fact that I couldn't get it was really what kind of, I'm kind of very competitive and if I want something, I want it cheap.
I paid too much for that plant anyway. But yeah, like, no, I don't have a green thumb, I don't think. I have a business mindset, I guess, and like it became a business and then I was like, oh, this one's pretty. So yes, I do like plants. I didn't before. I like making money off of plants better than I like taking care of plants.
Melissa: Okay.
Jo: I don't know if that's a good answer.
Melissa: Yeah, it's great.
Rob: No, I relate to it too. So many questions spark from what you just said. So the number one question is, which I'm sure in my mind, how do you, like, you've killed a couple plants, you've said you have killed a couple plants. Are you learning, like when a plant dies, are you learning like, hey, I did this wrong. I need to know on the next one. I need to not do. So talk a little bit about that.
Jo: Yeah. Yeah, a hundred percent. So I think one of the first things that I did, like I said earlier, was like, I dissected a plant, right? Like this plant that I bought was really, it's actually very different. It's very hardy and it's called a, again, a ZZ Raven, and it's black.
And when you take it out of the pot, it has like these like these, potato looking roots. And I was like, what the heck is this? Like I never, I thought all the roots were the same. And I was like, I wonder if this thing is edible or is it poisonous? Right. So one of the things that I did is I gave myself some room to like, to grow and to learn.
And so, you know, I cut certain things a certain way to and I was doing this all hush hush because I thought it was absolutely insane. I thought Chris was gonna, like my husband was gonna lose his mind, and I thought people were gonna laugh. So, so yeah, so I kind of started to teach to myself a little bit.
I would Google stuff and YouTube stuff. And again, I started the, I started to just going to these local groups and these moms know how to grow everything. And I was like, okay, cool. What does this mean? And, but you know, there's a lot of terms that I had no idea other than a leaf and a stem and a root, like the three basics.
That's all I knew. But you learn pretty quickly when you're in those groups because people are asking, show me the nodes. And I was like, what the heck is the node? Or, you know, you need to make sure that the whatever is healthy. And I was like, I don't even know what part of the plant that is. So yeah, it was really a lot of asking questions.
I, I'm not afraid to ask questions and at first I can kinda kept it really hush hush that I was going into it from a business standpoint, because like every, you know, like everything you do, you have to kind of be mindful of the people who don't like it or whatever. But yeah, I've kind of had to learn a lot.
A lot, lot. Yeah. That's cool. Yeah, and I've, you know, I've, I've decided that like there's certain plants that I'm really good at that are very good with the atmosphere in my house and the air and the water I give them, which is normal water. And then there's other ones that are super high maintenance that they're not worth it. They're very pretty, but I'm gonna kill you. I know I'm gonna kill you, and we're just not friends, so I'm not buying you .
Melissa: That makes sense.
Rob: That's awesome, and, yeah, you stay away from those. You learn your lesson and you move on and you get better at what you're good at and what you can keep alive and that kind of stuff.
Jo: Absolutely. Absolutely.
Melissa: Where did you start selling them at and are you still selling the same places or like where? Where's the market for this?
Jo: Yeah, yeah, yeah. So I actually. I keep looking out cuz my son is practicing. Sorry. I actually, my first sale was on Facebook and it was actually like a state wide, like not even state wide, it was actually all the US so I think it's called Plant Purge USA or something like that.
So I looked, I was in the group for like three months before I'm like, I'm doing this, I'm doing this, I don't care. And I took way, I have to send you guys a picture because I wrap those plants like they were like holiday gifts, and, because it was I had them themed with Halloween cuz it's like a black plant.
I had a black bow and the amount of time I spent wrapping those was absolutely obnoxious and ridiculous, and it made no sense at all. But I would, I didn't know how they were gonna travel. I didn't know if they were gonna do well. They actually left my house in perfect condition and I think I ended up buying, the first one was like two little tubs and they were 10 bucks from Walmart and I separated them.
I think I got like 10 different plants from each original plant. Right? So I bought one for, I think it was like, it was not $10, I think it was like $15. Right. And I separated that one into like 10 other pieces and I sold them very cheap cuz I just wanted to see for $10 for, for $10 of stock. So either way I still made a lot of money.
Melissa: Yeah.
Jo: Well in my head a lot of money right.
Melissa: No, that's yeah.
Jo: If you take away the fact that I wrapped them with like all kinds of stuff. I would've made a lot of money. And because I'm in Florida, I don't, you know, I don't know how far reaching what you guys are gonna put out there is, but because we're in Florida, we're very lucky.
We get a lot of the plants. So a lot of people that are in like Minnesota or like New York, they don't have plants we have. So I sold them like this and then four days later I came back and I had like 20 more plants. .
Melissa: So you went and bought some more to split 'em off? I sure did. I hit every Walmart and I found them on sale.
Jo: And I took every single one of 'em, .
Melissa: So one plant, is that average or they all different? Like one plant gets you about 10 plants. Is that normal or?
Jo: Oh, that's, that's like on the low end, which is the crazy part, right? Like, yeah, that's the crazy part. I had no idea then that was my baby, you know, my baby stage.
And that's when I was like, oh, oh, we're gonna go into this. Like, I am going to learn because if I can make money on this, like this is amazing, right? So, I went from $10 stocks is what they call it for that specific plant to I think the most I've sold on a leaf with a node, I think was almost $200 for one leaf.
And if I tell y'all this, leaf is like tiny, like tiny. I think I made like $200 on one. Like, Yeah, so, so it's, you know, it, it could go, but I, but, and, and there's like investments that are a little, right. Like a $20 investment for a plant that you could divide and sell for $10 a stock, or there is a plant that can cost you $500, right?
And then you make a choice whether you wanna cut it and make money off of that and then grow it and make more money. So it just depends on kind of how you wanna address, you know, what your style is. If you can keep it alive long enough or if you just wanna buy it and chop it up and see ya, like bye. I do that to some plants because I know that I can't keep them alive.
But if it's a good deal, I'll buy it. I'll chop it up and then I'll sell it. Maybe y'all could like wipe that.
Rob: You just flew through like so, so many different things that yeah.
Jo: I'm sorry.
Rob: No, no. It's good. But it's because you don't under, yeah. You don't know what you already know that other people don't know.
So I wrote a couple notes real quick so I didn't forget them, but splitting plants up.
Jo: Okay.
Rob: So you're talking about buying a plant, you're cutting pieces off of that plant and then you're selling the individual pieces, pieces.
Jo: Yes.
Rob: Yeah.
Jo: Yes. So yes, so that's the part that gets a little tricky, because each plant has kind of like a, and I by no means know nothing.
I know nothing about plants except for what I know, right. Each plant is a little bit different. So there's some plants that you can grow from like a stem. There's some plants that you can grow from just the leaf there's some plants that you can cut, add the node, but if you cut too low on the node, then you'll kill the node, right?
So there is a little bit of a learning curve, okay? But it's not rocket science. And you can go into Pinterest and it'll tell you exactly where to cut. So it just depends, you know, I'm not very good at cactus or like succulents. I kill those. I don't know what it is, but like with a succulent, I know for a fact that you could just take one of the little leaves and throw it on the ground and it'll just multiply. Like a lot of people can do that, right? I do that and it dies instantly. So for me, and, and when you cut them, it's called actually propagation. Propagation is a term of cutting a plant and actually rooting it, right? You're rooting it in some way, shape or form so that you can grow a new plant.
So, yeah.
Melissa: I never knew that plants could grow from just a leaf. That's crazy. Like, I know it's not all plants, but some plants can grow from just a leaf. That's crazy. Yeah. I would not have thought that.
Jo: And it's insane. Yeah. And some of 'em will grow and then they'll just have like roots and a leaf, so it doesn't like actually grow into a full blown plant.
It'll just, It's almost like this everlasting leaf . It's weird. Weird. I tried that one. I was like, why is it like not growing ? And then some will actually create an entire other plants. So it just depends. Some of them are easy, some of 'em are not.
Rob: That's crazy. Yeah. Well, my second question was that you, you like flew right by, was shipping.
So you're shipping these plants and they're staying alive when you're shipping 'em to the buyers, how hard is that and do you lose plants when you're shipping? How does that whole process work?
Jo: Yeah, so lost a couple. Not as many as I thought I was gonna lose. I started with really hardy plants. That first plant that I talked about, the Raven, is a very sturdy plant.
The leaves are hard and the root is like a potato. So it's nice and hard. And I, I, again, I looked at a lot of Google videos and YouTube videos about like how other people are doing it. Didn't necessarily love what they were doing, but I knew that the quicker, the better, obviously. And I knew that I wanted to protect the roots.
So the, the biggest thing is always protect the root. And then you kind of find your own way. You know, I, I, for different plants, I have different ways I ship some of 'em, I just put in a box and have all that stuffing of like a pillow, I dunno, poly fill, I think is the name. And I literally just like put it in the middle of the poly fill and as long as there's no movement, it's good to go.
Others, I feel like I need to actually put like a hard, harder surface around the leaves. And I, I can, I'll take anything that's at the house and as long as it's secures the plant from moving a lot, I'll ship in it and I honestly, I think I had one issue and it was recently, and it was because somehow the plant ended up in Guam and I was like, what the heck are you doing in Guam?
Like , I don't know. And it was in 12 days, and when it got to the lady, it was still good. She's like, I, and I already shipped her another one, and she was like, well, now I have the two. Like, what do I do? I was like, this is like a miracle plant. Like keep it because. I mean, we've had plants that I've shipped and are actually growing, in transit.
So like they'll end up like rooting in transit and stuff like that. Wow. It's insane.
Melissa: I was wondering like, do you put like a wet, like paper towel or something in there or you don't need to? Usually?
Jo: Some of 'em.
Melissa: That depends on the plant. Okay.
Jo: That's where you learn from your plants. Yeah. That's where you learn your plants because some plants will get root rot.
And so you need to be very careful. You want them to have like a little bit, especially if people are not willing to pay for a quicker, turnaround on getting their plants, you wanna be careful because if they're in transit a long time, they will get a little bit root rot and so you don't want them to be super wet.
Maybe like a damp, damp paper towel. But not nothing crazy. Like I honestly don't like getting any wet paper towel. I just, I don't like root rot.
Melissa: Yeah.
Jo: And you get like, whenever people get into plants, root rot is a big deal. It makes your roots black and kind of smelly and it kills your plant, so.
Melissa: Okay, interesting. So for this whole time you've been doing this, you don't, haven't had really people like that plant arrives really damaged or anything?
Jo: Not really. Not, I'm trying to think. I don't think so. I've heard like crazy situations, but you, you can only prevent, right? Whatever you can prevent on your side. Yeah, yeah, yeah. If the box ends up getting smashed, I mean, that's not your fault. But I also, you know, I also learned really quickly, like you don't ship in envelopes and you get sturdy boxes, right?
And I think I shipped once in a Amazon envelope, but that was just leaves and they were fine. Anything that is like harder that has a stem, you wanna protect a little bit more. But I don't think I've had major, you know, maybe like and if a leaf gets damaged. That's not the end all right? Like, and you always put like a little couple of letter, a couple of sentences that say, hey, you know, like I'm not responsible for like this medic damage cuz medic damage in the plant is nothing. As long as the roots are good, you're good to go. You know? But some people will get all crazy.
Melissa: Yeah, I was curious if somebody would get upset too, like they go to Planet and then it doesn't grow. Like that's not your fault, but I'm just curious, you know, like down the road in a month or two months later. Yes. So.
Jo: Yes, it happens. It happens. It happens because, yeah, it happens. And again, you just a disclaimer, a lot of this is like Facebook sales and so you put a disclaimer and there's rule groups and stuff like that, that already say like, you know, it's not my fault if you don't know how to grow this plant, right? Like, it's not my fault if you didn't want it or watered it too much or whatever. So it's kind of like culture that has been developed in those plant groups to know that. And you kind of can tell, like you always ask for pictures if there was issues, a lot of people video, their unboxing and stuff like that.
Like I've done it for like, high number plants. As soon as it gets here, I open it up and I start videotaping, to make sure that there's no root rot or that the conditions pest is a big issue. So sometimes I'll send you plants and then you open them and they have like bugs or whatever. And although it does happen, there's certain bugs that are infestation and you know, that requires your money back or because now you're sending infestation to my house, you know?
Melissa: Right.
Rob: So, Right. Interesting. Interesting. Yeah. I had one other question from original. Your original, what you're talking about is Walmart. And I've had this conversation with you before, kind of finding out the majority of the plants that you're getting, you're, you're buying them at Walmart, a Walmart store, and then you're cutting 'em, and then you're selling 'em individually.
Did I hear you correctly? Is that what you, typically you're sourcing?
Jo: Yes.
Rob: That's awesome. .
Jo: So the beginning of all of this is Walmart and I don't know if it's a good thing or a bad thing, but I live like seven, six and a half minutes from Walmart, and I know the lady, that works at Walmart, those connections, it's so bad, right?
Melissa: So, she's like, Jill, I have a new plant for you.
Jo: It's so great. So it all started me feeling like really ashamed of my ways and like I would go in there and feel like, oh my God, these people are gonna think I'm crazy. But like, I just wanted to learn, right? Like, I just wanted to learn. I wanted to see when the good plants would get there.
There is a, and I don't know if like throwing out big names or whatever, but there's this company called Costa Farms. And Costa Farms is known for bringing like these exotic plants. And what they do is, is they release them limited, right? They release them limited and then they pull them kinda like a Disney trick kinda sort of thing, right?
You release and then you pull, and then you create all this like hustle and bustle and then the street and everybody wants this plant and nobody has it, right? So I learned that and the lady from Walmart, let's calling her Linda on me, and she's like, what? What are you doing? And I was like, well I'm waiting for like the good plant, and she, and I was like, I think they arrived like either Thursday or Friday. That's what, that's what I had come down to, cuz I would go every day, two and three times and then I learned real quickly. Yep. It's either like a Thursday afternoon or a Friday morning, but if you miss it, there's another person and it was exactly what's happening.
There's like one other in my Walmart nd I know her. I've seen her and I was like, dang it. She took all of them right and so it started at Walmart and it ventured into other things. Now I know locally like some nurseries and I know that you know, and I know that things are released a certain way and, you kind of can hear, you can't really hear, but you could see trends coming.
Melissa: Yeah. Once you're in it.
Jo: When you start following those groups. Yeah. So, so I learned pretty quickly, I, I'm not very good at plants, but I have a mindset for business. So I was looking more at the trends and kind of like what things were selling more more than, I don't know the, the planty aspect of it. I did become like a plant freak eventually, but like what originally got me there was just that, I don't know that like, I wanna see what I could do with this.
Like, I wanna sell it. I wanna see if I could really do this. And now I have plants that I bought from Walmart three years ago. When was the pandemic? Like, yeah, three years ago.
Melissa: Yeah, three, yeah.
Jo: Yeah, when it first started, I still have I think, two plants that I bought at Walmart that are still giving me money.
Melissa: That's so crazy.
Jo: Because I just chop them, replant them, or if they're getting really long, I just do like a dollar sale and I'm like, all right guys, like dollar clippings, and I just sell 'em for a dollar. So I've made my time, my money over and over and over on some plants on one plant.
Rob: That's so cool.
Jo: On one plant that's hanging outside in the freaking trees in my house and it was like, she's like the happiest one ever.
Melissa: Are you now, you sell mostly on Facebook? Are, have you sell sold on Etsy or anything? Could you sell plants on Etsy? I feel like that would be a good place for it.
Jo: Something recently happy happened on Etsy. I don't know the details I've bought, I purchased some on Etsy.
I've never sold on Etsy. I stay away from Etsy in general in life.
Melissa: Okay.
Jo: Because there's just like too many cute things. And , I feel like I'll buy them all. And then I, I feel like there's a lot of fees. I don't know, do you guys sell on Etsy?
Melissa: We don't sell on it. No. I buy some, I buy stuff, but I.
Jo: Yeah, I feel like there's too many fees.
Yeah. So I, I think I bought like two plants there when they went on sale, which I'm still making money on. And, but I stay away from that. I do local sales. However, Florida local sales are harder and you make a lot less money. Really? Because again, yes, because in Florida you have access. All of the plants.
Right, right. Because of our weather, we have access to everything. Plus a lot of the big nurseries that bring stuff from Indonesia are in Miami. So you can get all kinds of stuff here. So when you sell locally, you're selling to people, it's easier to sell because it's quick. Right. It's a quick turnaround.
You could be just like, hey, meet me wherever. Or there's a plant swap. You sell it there. You don't have to ship. So it's a quick sale. So, if I get overwhelmed with all my clippings, I'll do a quick little like sale to get rid of stuff. But where I think where the money is at is probably just shipping, the stuff overseas or not even overseas, just like in the U.S. Especially up north, probably when it's cold.
The most of the people that I sold to were in New York, New Jersey. I think I had a couple of Cali people. I bought from Hawaii. Yeah. I mean, I bought from a lot of places. Yeah. And I think if you're smart about it, a lot of people, ring stuff in from Indonesia, which is you could do, because Indonesia has all of, all of these plants that people are looking for, they're called exotics.
But I feel like if you're smart about it, you can probably get those plants cheaper here. And then of course, like the time that it. That it gets here, it's better. And you don't, there's not, it's not as risky. Right. I've seen like really bad plants come from Indonesia. So not to say that every seller is like that, but.
Rob: Yeah.
Melissa: Right.
Is there any extra, like if you're selling to somebody overseas, is there like extra customs? Cause it's a live plant or anything like that you have to do?
Jo: So I have done overseas maybe once. Okay. Maybe, but, and it wasn't, I'm trying to think. I wanna say it was maybe like Dominican Republic or something.
Melissa: Okay.
Jo: And it just went.
Melissa: Okay. I'm just curious.
Jo: I think if they miss, I know that in Hawaii it has to ship their route and you can travel, but it has to be like a clean route. No, no soil, no leaves. So you almost are traveling with like, and don't quote me on that. I am not an expert when it comes to that. And when they come from overseas from like if you're buying from a wholesaler in Indonesia, they're not supposed to ship seed.
Which is one thing, I don't know why and they come again clean. Like the roots are perfectly clean, like a baby's bottom. But a lot of the times the leaves are all messed up and it takes I think like 12, sometimes 15 days, sometimes more for the plants to get here. Cause they do have to have some kind of like insurance or, yeah, I don't know what the name is.
I think it's like Filo or, I dunno.
Melissa: Interesting. Interesting.
Jo: Yeah. And that gets dicey. Yeah. And I honestly, like, again, I have a lot of friends that will buy from there, because they have a lot, a lot of exotics. But my mindset is not so much on the crazy exotics if I can't chop you up, like I don't really want to.
Yeah. And I have a couple of plants that I've fallen in love with that I can't really like cut but like.
Melissa: The pink plant?
Do you have the pink plant still?
Jo: Yeah, yeah, yeah, yeah. And I feed it and it's alive and it's, but like, it's, it's so boring. I'm like, what am I gonna do with you eventually? Like, I wanna be able to make money off of you, or like, you're just sitting there, you gimme like one leaf every two years.
So I get kind of bored. So I'm more into like plants that I can propogate and then I can sell.
Melissa: But that's what started it all is the pink plant.
Rob: It is.
Jo: That one pink plant, which by the way, died. And and I tried like 10 times after to get the same plant, and it just doesn't like me.
Melissa: It doesn't, doesn't work.
Rob: It's so crazy.
Jo: It's called the Hoya Hoya Hindu Rope, and it was pink and green.
Melissa: Now I want a pink plant. I might gonna look it up.
Rob: That's crazy.
Melissa: Are you okay to share with us, like how much, this is just something you do on the side, you own a business, you were like, this is something that you just kind of do for fun, but you wanna make money at it.
So like, how much on in a month can you make selling plants?
Jo: It just depends on how much effort. Like, and honestly, like this month I have, the past two months I've bought no plants. Let me think. Am I lying? I don't wanna lie.
Melissa: You probably bought something.
Jo: Well, I don't, I feel like I haven't, have I told you that I bought?
I don't think I have. So I haven't bought any plants which is really, really weird. And I have sold just what I have at the house by propping and I think last sale I made $600 in like a couple hours.
Rob: Wow.
Jo: I drink wine when I sell my plants, which is a mistake I feel like too, because I start like expensive and end up like giving away a lot of plants, , but like all that.
But I think I made $600 in one day and I could do that like in three hours, truly. And if I, I would assume I can do that like two or three times. I will. Yeah. I feel like, and I have, I know people that make a lot of money off of it. Yeah. I feel like if I concentrated more and maybe drank less wine while I'm doing it, I would probably make more money.
But I, I just, it's a hobby for me. And so I don't wanna push it to the point that it doesn't bring me joy. I think, like I said, the most I made on one leaf was $200. I think the most I made on like, this is a bad, I don't know. I don't know if this is, they call them plant purges. I feel like it's really offputting but when people in the industry do a big sale online, they call it plant purge, and they'll be like, plant purge at 7:00 PM and then they'll put like, all of the plants that they have that they're gonna sell, and then there's rules like first to come, sold, gets it, whatever, right?
So. So I think the most, I made in one of those, probably like two grand.
Rob: Wow. That's awesome.
Jo: It just depends. Yeah. And it's cool. I mean, I've put money into it too. Of course. Yeah. Like I've, I mean, I bought a plant that was $444. And it's.
Melissa: But then you keep clipping it and making more money.
Jo: It's the size of my phone. When that plant came in, I was almost cried. I was like, what am I doing? What if it dies? Like, this is crazy. But I knew immediately that even if I cut it, like it had enough nodes. For me to know that if I cut it immediately and sold it, I was gonna get my money. So when I, as soon as I got it, I chopped it up and I cut it and I was $25 shy from making my money back and I still had the entire plant.
So that's awesome. So right like that, that's kind of like my mindset is like, I look at it and I look at it again. I was like, If I can chop you up enough to me, 75% of what you cost me and still get you and keep you alive for a couple, and get a couple more leaves, then I'm golden, like I'm a happy person.
That's awesome. So that's kind of how I see it. But for $144 on a plant, can't say my husband was happy about that one.
Melissa: But then you made it back.
Jo: I still have the plant, and it's been making us money for like six months, so yeah.
Rob: That's awesome.
Melissa: Can't argue with that. That, yeah. That's really cool.
Rob: Dude Jo, you gave us so much great information. I absolutely love it. I wanna be respectful of your time. I know you're watching your son at football while you're doing this, so thank you so much for coming on and doing this and we will have more questions, I guarantee it. But yeah.
Melissa: We do have a PDF that we can give away, down below it's gonna have be like the top, 10 plants to look for. So we'll give that. You guys can grab that and yeah thank you so much, Jo.
Rob: Jo, thank you.
Jo: Thank you guys, appreciate it.