Rob & Melissa Stephenson from Flea Market Flipper interview Joanna Bradley about how she got started flipping high-value items.
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Reseller Hangout Podcast - Interview With Joanna Bradley
Rob: What's up Pro Flippers? On today's episode, we're bringing you a special treat. We did an interview with Flipper University alumni Joanna.
Melissa: Yeah. We did the, this was a part of a series that we did interviewing a couple of our members and some how they got through some of their roadblocks and doing these higher value items and stuff they might have come across in how they broke through some of their own obstacles.
A lot of it's mindset, a lot. You know, just your own things that you're telling yourself. So we hope that this provides some encouragement and some motivation for you as well.
Rob: What's up, guys?
Melissa: Hey, guys.
Rob: Super excited to jump on with Joanna Bradley today. Very excited to talk to her and actually get some, I guess some background on her, how she has overcome, she's accomplished some amazing stuff in the flipping arena.
Mm-hmm. So we're very, very excited, very honored to have her jump on here with us and yeah, kind of give us a, an overview of kind of her journey and how she made it to where she's at right now. So.
Melissa: Joanna! Joanna. Welcome, Joanna.
Joanna: Hello.
Rob: Joanna, give us a little bit of your background. Let us know how you got started flipping. Yeah, I guess just start with that.
Joanna: I think I've talked about, I, I started flipping just a little bit on and off when I had my baby, who's not a baby anymore, just to get kids stuff.
So it wasn't really to make money, it was, you know, baby stuff's expensive. So I found a thousand dollars crib. I bought it for a hundred dollars. When she was done with the crib, I sold it for $300, you know, and stuff like that. And then little by little, I was really unhappy in a job and looking for anything else, somewhere to put my focus and came across you guys and watched you selling these amazing things.
And initially my mindset was, well, if he can do that, I can probably do some, you know, some of that. I don't need everything that. has, but if it's possible, then heck, why not? And so I started with a very, not very big goals.
You know, make a little extra money here and there, and I would watch an amazement at these crazy things that you would sell and other people would sell, and gave myself a little courage at a time. My journey has taken a little while, you know. I'm kind of a, a watcher in the beginning, and I would achieve something great and it would give me the confidence for the next step and the next step, and that's kind of how it started.
Rob: Cool. Give us a little, so yeah, that's kind of how you got into it. What was your first, I guess larger. Yeah. Something that I like I'm, I'm trying to figure like your mindset around it. So you've seen us do things, you've seen other people in the group do some larger items, but what was that first item that you did and your mindset?
How did you, how did you tackle it? How did you make yourself do it?
Melissa: Do that first one.
Rob: Exactly.
Joanna: So there are two things that come to mind and I can't remember which one was first. I had found out that Stacy lives in Tucson where I live, and we met up for coffee one day and decided that we were gonna go sourcing, and we had this great thought that we were gonna go down to the university and we were gonna search the dumpsters because we had heard that when students are moving out of apartments and dorms, you'll find all this great stuff.
And we go down there and we're all ramped and the garbage had come the day before . So we didn't find anything. So we went to plan B and we went to a Goodwill, and I saw this crazy weird box, probably two and two and a half feet tall, and I had no idea what it was and I didn't have any Internet and I just had this gut feeling and she came around the corner and said, what is that?
And I'm like, I don't know, but I just have this feeling it's worth money. And I turned around and there was a second one and I said, oh my God, one for you. One for me. And we took 'em home and I think we sold them for $500 or $550. They were IQ air purifiers. Okay. Oh, medical grade air purifiers.
Awesome. And then I think that was first, and then I had a gut feeling. I saw an ad about commercial lighting, and the guy had 10 of them for $10, and I was still a little bit of a scaredy cat to make a huge investment, but I just had a gut feeling and I made my husband go to Walgreens and meet the guy. And I, I handed him $40 and I said, just buy four and we'll see what happens.
I have a good feeling. And he came home and he said, the guy said, you know what, just take all for $40, and I just kept having this strong feeling like I wanna sell them to one person. They were $75 a piece worth $75 a piece. I want one sale for $750. And I just kept saying that out loud to the universe and I got an email, or I got a message through eBay and the guy said, if you can ship through my UPS account, I want all of them and I'll buy them full price. So I moved mountains to make that work cuz all I had was a number and I packaged them up and sold them for $750 and there's just no turning back since then.
Rob: That's awesome. That is so exciting.
Melissa: I remember when those lights sold and you told too 'em all as a lot. So Yeah, no, that's awesome. Yeah, when you can have those bigger dollars come in, it's like, oh, this is kind of fun. Like it's, yeah, it's kinda fun.
Joanna: It was crazy. And I had to ship each one in a separate box, like a pretty big box. And so I had to take three trips in my SUV to the UPS store, and they were like, what in the world is this?
Melissa: I wonder, looking back now, if it would've been cheaper to put it on a one pallet, like now, like looking back of obviously, but I'd be curious to know.
Rob: Well, it's always worth doing the comparison for sure. So, of em. So, so what in your mind made you how, how, like a lot of people, they'll be people watching this and the replay and all that kind of stuff as well.
What got you from where you were, because if you're starting out doing clothes and stuff, you're not making high profits on stuff and you are just doing it, not even really for the money, but still you see the, amount of profits you get. What got you to go to that next level? Like how did you do it in your mind?
The biggest thing is tactical. You can learn and you can figure it out, but it's still that mind that holds people back. How did you, how did you accomplish that?
Joanna: I think for me, and I think a lot of other people feel this way too, is you see somebody with success and you think, oh, that success is just for them.
I can probably have some, but I don't think that's for me. And I started seeing more people in the flipping group sell bigger things, and I had been happy with $20 or $40 or $50 and you know, I work full-time and I have a family and the bigger profits were really intriguing to me. And making a hundred dollars was really appealing rather than spending a whole lot of time on, on $20, you know?
Right. And so I started looking and I never could find the high dollar stuff. And you know, you start to think, see, it's just not for me. It's just not here. Well, I had somebody Stacy in the same town as me, and she was finding these amazing things. And one Saturday morning I woke up and I said, okay, this is ridiculous.
This is for you two. Start looking. Start looking three times a day for 10 minutes, and if she can find them in your town, you're gonna start finding them. And you know, that next day I found a sleep number and that set me on the sleep number train and started making a lot of money that way, and then I just grew and grew and grew.
Rob: That's awesome. And for some of you guys don't know, Joanna is one of our moderators in Flipping for Profit. She's amazing. And maybe a lot of you don't know this either, but the comment that she just made that she could not find these items, but Stacy was able to, Joanna is in our sourcing membership, our sourcing membership, and she is the biggest part of our sourcing membership.
So not only has she overcome this limiting belief that she had, she's doing this for lots of other people as well and she finds thousands and thousands and thousands of dollars of items for other people every single month. She's doing this every single month. She helps us out with the sourcing membership. It's amazing. So, that, that alone is just amazing because you can see your progression, your growth of, hey, this is not I, this must not be for me. It's for everybody else.
And then when you changed your mindset of, hey, it is for me. I'm gonna figure out what to do to do it. And now you have gone blown it outta the water, which you're just amazing.
You're amazing at finding really, really good deals for, for a lot of people. So that's really, really cool.
Melissa: And a side note with the sleep number, everybody who's watching this too, if you have sleep numbers in your area. They, they're a good one to do. Even they, they can sell. We bought a lot of 60 of them at one time back in the day. And we sold them from a hotel. Yeah, from a hotel. And we sold them as like the whole bed with everything. But if you part 'em out, you can even make more money. So, which we discovered over halfway through our sales,
Rob: Sold half of ours the first time as whole beds. And then after that we realized we could double the money by parting out each individual part.
Your sleep numbers are really cool.
Melissa: We were making $500 to a thousand per bed, right?
Rob: Yeah, five. Five roughly. I think $500 to $750. And then when we started parting them out, we were making over $1,200 per bed by the parts just selling the parts outright.
Melissa: Sold the pumps, the remotes and everything. So I think we still have some little parts here and there.
Rob: That I use, styrofoam that I use for packaging too, so that we use.
Joanna: So, and that was a big part of my growth too, is it's really crazy how much just convincing yourself of something can change you. And when I made that decision that like somebody in my own town is finding all this stuff, then I can, and I started searching different words.
I started searching more constantly. I started look looking in different categories. I started thinking about this last night knowing I was coming on here and I found two to three, I couldn't find any sleep numbers and Stacy was killing it and I started finding them and I opened Pandora's box and I was finding two and three a week for months and months and months.
Yep. So it's just, I don't know, it's just I made a decision and that day it changed. I now know that I can. I can make anything happen and I can do anything that I want to. It's just making that decision.
Rob: Yeah, absolutely. And that there's a lot of truth to that for sure. Go ahead.
Melissa: I was gonna say like a lot of times it's not the skills we have, like of course that helps like having, but at the same time, or you think of the, somebody knows, this person's so smart or this person's so this, they have those skills so they can do it, but it's they, they thought they could do it. Like that is the biggest part of it. Like, I mean, you didn't go to college, you didn't, like, anybody can do this if you just like, okay, I can put my mind to it. I can learn it and I can do it. So, I don't know. It just kinda levels the playing field, if you think about it that way.
Joanna: Yeah, and I think that's what I did too with you was Stacy. It's like, okay, they have families. What makes them different than me? Right. Nothing. They're just, they're, they're humans, they're parents. They're people in society, like they're not any different. Why am I different?
It's just believing that you deserve it too.
Rob: Yep. That's, that's great. That's awesome. And I will even add something to this too, cuz you've said it. Having Stacy around you, having us, and you seeing what other people are doing that's kind of surrounding yourself with like-minded people, knowing what the possibility is for other people and then realizing, hey, I'm, I'm the same as them.
I can do what they're doing, which I think is really, really, which flipping for profit, I mean, the group that we have of amazing flippers around us is just really, really cool. And I wanted to ask you another question too. So your mind shift, that you, this is not for somebody else, it is for you.
How did you tactically, and I remember Stacy talking about this too, listing an item and then saying, please don't sell. Please don't sell. Because she didn't wanna ship it. She didn't want to have to box it and ship it. Talk a little bit about kind of your mindset and being able to do that once you got it listed. Exactly. Walking yourself through, how am I gonna get this thing packaged? How am I gonna get this thing shipped? Yeah, kind of walk us through that aspect of it as well.
Joanna: Well, going back to those industrial lights, those commercial lights, I would say it out loud. Okay, they're gonna sell to one buyer in one sale.
And then I was at work and I got this message on eBay and the guy said, I'll buy all 10 of them if you can ship on my UPS account. And I freaked out. I was sitting in the car in the parking lot, almost having a panic attack because they sold and I had put out there that I wanted to. But then I'm like, I don't think I can make this happen.
I don't know how to use his UPS account and I don't think I can make it work, and I don't know how to package 10 of them. And I actually called Stacy and she talked me down off of the ledge, and I, she said, just respond back to 'em. Yes, we can make this work and then just figure it out. Yep. And I did. And it was the most amazing thing to make those three trips to the UPS store and drop them off.
And the people were so excited there about it. And that was the beginning of proof that you can make anything happen, you know? Yep. I didn't have a truck at that time. I didn't have a, we had a trailer, but I didn't drive it at that time, and Mike was at work and yeah, it's just, if there's a will, there's a way.
Rob: I love it. That's another huge point. Not only being able to see these things around you, but being able to communicate with other people. Just like you said, you called Stacy up and Stacy' like, all right, we'll figure this out. You can do this and kind of talk to you through it. I think that's huge with these groups, with flipping for profit with the groups.
Don't take the weight of the world on your shoulders. Don't do that. Ask people who have been there, who have done it, who know what they're doing, ask for help, and you have no idea, no idea how many people will come outta the woodwork to try and help you walk through stuff. That's a really, really huge point in your growth, Joanna, that yeah, I think everybody can take huge, huge things away.
Joanna: Well, and yes, you, you are experience, the group is so amazing because I've always been one of those people that watches and then acts like I'm like, oh, I bet those are gonna be the latest shoes, and I'm gonna go buy those and, and be like the leader in, in shoes. Or I'm gonna start this big thing and, and I kind of watch other people and watch their success and then go. So watching your success and then watching other people in the group and being able to ask questions and knowing that I wasn't alone.
And although I'm not a shy person, Sometimes I get nervous that maybe my question is stupid. You know, maybe people are gonna laugh at me, or, you know, I have the same insecurities that everybody else has. What if they think I'm dumb? What if they've already answered this question? You know? So it's just busting through that and remembering in the, in the Facebook group that we're all on this journey. We might be at different places in the journey, but one of my favorite things in the world is to help other people.
Melissa: And I think absolutely everybody kind of is on that same page. I think we attract those kinda people, which is really awesome. Something you said about, okay, you watch and then you go and do, how does somebody go and how did you go from watching to doing because that is the hard, like a really hard hurdle to get over a lot of times?
People get into analysis paralysis and they watch and they watch and they watch. They learn. They learn. They learn. They consume, consume, and then don't like take a step forward because they don't feel like they know A through Z steps of how to do it. And what if X 1, 2, 3, like all these things happen and am I ready for all these situations to happen?
So how does somebody go take that fear and go from a watcher to a doer in your opinion?
Joanna: I think it's important to analyze what's working and what's not. So I started analyzing like, I'm not finding these big things. I'm not having great profits. So why? And I talk, I mean, I talked myself through situations. I asked myself questions.
So I was like, what's working and what's not? Why am I, what's the difference? I'm like, well, there really isn't a difference except I'm not finding these things, so what do I need to do? So I started looking for sleep numbers under sleep number, under air beds, under beds. I started looking at every picture of every mattress, and you know what?
It was amazing how many I found that were just mistitled. Yep. You know how there were pictures of plastic bed frame instead of the actual mattress or a bedspread that you would be like, oh my God, that's a, that's a sleep number. My Ekorne's, Danish chair, I had an eye from watching other people get these Danish chairs that were extremely expensive to the point where I saw listing and a guy said, I just have this recliner with an ottoman, and I had this eye, and I was like, I think that's that chair that people sell for really expensive. I didn't wanna ask him because right.
Melissa: What's the brand on that? Right.
Joanna: Oh, that's a $2,000 chair. You know? So I just took the chances and met him at a storage unit with my husband and he came out and I saw the Stressless on the little knob and I knew it. I knew I could probably make my money back even if it wasn't, cuz it was in really good shape. But I asked a question to somebody that had sold some and he told me what to look for and sure, sure as heck, the guy had no idea what he had his, he had taken care of his dad.
His dad had bought that. When his dad passed on, he just didn't need the chair. No. And he just wanted it out of his storage unit. And so it was just, just having that different eye and being determined and telling myself, okay, every time I look, I'm gonna find something. And if I didn't find something, I'm just gonna keep looking.
Melissa: Did you sell that chair?
Joanna: Yeah. For $1,400.
Melissa: Nice. That's awesome. Yeah. And where, how much did you get it for?
Joanna: A hundred.
Rob: Nice. Sweet. I love it. I love it. Was that?
Joanna: That was my first freight shipment.
Melissa: Okay. That was gonna, I say that was your first freight shipment. And when you did that, you shipped it freight, like were you nervous the entire time? Like how did, how'd that go?
Joanna: I was a mess. I didn't, I didn't. Freight shipping was one of those stumbling blocks for me that I was sure was not for me. like I, it wasn't gonna work for me. It, I just wasn't gonna be able to do it. , like, I was so terrified I couldn't even, I couldn't even think about it. I, it just made me so scared.
And after seeing so many success stories of freight shipping, I thought, what is so scary? So, I just told myself, you know what, you're gonna list it and figure it out later. Nice. And so I listed it and then it sold and it was terrifying. But we wrapped it up and we built the frame around the crate and we, it was so nerve-wracking, but literally the, we were in the parking lot of YRC and they came and picked it up with a forklift.
And as they drove away, my husband and I like, we reached out for each other's hands and we were like, why was that so scary? Like, why were we so ridiculous about that? Yeah, let's go get another one. And we went home and found another one.
Melissa: Yeah, I know that we've heard that a couple times now. It's like after the first one you're like, okay.
That I didn't die, that wasn't so bad and I just made a lot of money, like that was pretty cool. Absolutely. So were there, did you have any moments, okay, so you've been doing this for a little while now, so any moments where like you came across a problem and had to have a solution and you just wanna throw in the towel?
Or like, do you work through it because you've had to switch your mindset to be like, okay, there's a problem. Let me figure out a solution. And you've had to, you know, kind of figure things out.
Joanna: Yes. And so I think the most instrumental thing was, Rob, you've always said like, don't panic if somebody has a return.
You don't have to answer the first second and send their money back. It doesn't mean that you did anything wrong. Ask questions, problem solve. You don't have to, you don't have to react and panic because that's what I had done. And then, since then, Stacy introduced the word figure outable and I bought the book.
It's over there on the shelf. Yeah. And I've read the book and I use figure outable all the time. I have teenagers at home. I tell them all the time, it's figure outable, we got this. I actually had a pretty significant issue arise on my first freight shipment and I did not. And we figured it out and it ended up being an amazing situation.
Melissa: Yeah, for sure. Yeah. So, and you worked through it, so. Absolutely. And what, just to give a little, so like something was delivered, right? Like it was like the guy didn't pick it up or something and you had just had to work through like communication?
Rob: He was a terminal. The guy never picked it up from the terminal. Is that what it was?
Joanna: Yeah, he was, 92. He was 92.
Melissa: Yeah, that's right. I remember.
Joanna: And he didn't know to check his messages, and I was trying to call anybody with his last name in Ohio, and I was convinced he died. And I was a communication with the freight yard, and they wanted to start charging me storage, right?
And I just was beside myself about it at first. And then one day the freight yard called me and said, the guy that owns the chairs on the phone, they had just sent it back to me. The guy that owns the chairs on the phone and he wants to talk to you. And I said, oh God, okay, give him my phone number. And he was the sweetest little thing.
And he said, I just bought it from my girlfriend as the late Christmas present, and I just want it back. Aw. Oh no, I just sent it back to myself. But he got it and it, but we worked a deal on the shipping and yep. He got it. And they wrote me a beautiful thank you card and.
Melissa: Aw, that's sweet. Awesome.
Joanna: With a picture of her in the chair.
Melissa: I didn't know that part. That's, yeah, neither. That's cool. That's sweet though, that they got it.
Rob: But it really is the, the main point that it's, you don't have to panic when something comes up and something happens like that. The biggest thing is take some time, figure out what's going on. It's not like the world is gonna end if you don't answer back within five minutes.
You have multiple, even eBay stuff that sells through eBay, you have like 36, 48 hours, maybe even more than that, 72 hours to actually respond back to somebody in a bad instance. So, just take your time, get your composure, figure out what's going on, try to figure out, you know, with questions and all that kind of stuff.
That's a huge part.
Melissa: Be a detective.
Rob: Absolutely. Is asking questions and figuring out what's going on because you really do, you need to figure out what's going on and typically, probably nine outta 10 times. You can figure out, get it all solved and not have that big of a deal. It's just one of those things you have to put a little bit more effort into figuring it out and getting it taken care of.
Joanna: So, and just remind yourself it, everything has a solution. Absolutely. Let me read that. You know, has a solution. Yeah. It may not be the solution you've thought of. It may be. Maybe not even the most ideal, but it always has a solution. And I used to just panic when somebody would say something wasn't right.
And now I just like, okay, let's talk about it. Let's figure it out.
Melissa: And yep, we tell, you know, we tell that to our middle kid all the time cuz she wants like us to always find her the answer. She comes to us and like, and I don't know, I don't even try to remember a thing or making a sandwich. I'm like, you can make a sandwich.
She, I don't know how to do this. I don't, I'm like, you can figure it out. You're big kid now you can go figure this out. So, yeah, just little things, but she, yeah, one, it's interesting. Coming at it from a different perspective, so for sure you can figure it out. And so that, that it's just telling yourself, you can figure it out.
You can do it. But what would be something you would tell everybody?
Rob: Yeah, you've given some amazing takeaways. So, yeah, like anything else, oh, go ahead. No, I was gonna say anything else that you might like to tell people that are
Melissa: dealing with fear? I really think fear is the biggest. thing that people deal with doing this, it's not necessarily not knowing how, it's just the fear of what ifs stuff.
Rob: Yeah. Yeah.
Joanna: So I think believing in yourself, and I know that that's easier said than done, but I mentioned talking to myself and know I'm not a crazy lady walking, you know, down the street, yelling things at myself or something like that, but I talk myself through situations and remind myself that I can figure it out and that everything is, is doable and that there's always a solution. And so I, I think I want everybody to know you're not alone. You know, we're all here to help you figure it out. If you make a mistake, we've all made mistakes. And I actually am from the mindset that you learn more from the mistakes than if everything was just super easy all the time. That's very true. You know, and you get stronger with every, every sale. You know, every experience, every time you ship something, you sell one big thing and then you're ready for the next thing and the next thing and the next thing. And you mentioned the sourcing membership.
It's one of the most fun things I've ever done because, , it's giving people things to sell, but they're also responsible for reaching out. I'm helping them with negotiating, finding these crazy things that could be life changing, you know, just giving them a little bit of a headstart. So that is, just, it's so much fun to help, but just know you're not alone, that this is a journey and you put one step, you know, one foot in front of you.
Keep going, don't stop and you can do it.
Rob: Absolutely.
Melissa: What is, what is one of your biggest flips I wanted to ask you that, that you can think of that you've done? I know you've had a couple of big ones.
Joanna: $2,400 Miele German oven.
Melissa: Oh, I think I do remember that one.
Rob: Awesome.
Joanna: That's, that's, I have some big things that my, my goal is bigger than that this year. I do have a little bit of an obstacle myself with a broken shoulder. Oh yeah. So. I haven't wanted to torture my husband with the really big items by himself, so I'm on my way to healing and, and I am, that's my goal is more than $2,400.
Rob: For sure.
Melissa: What'd you sell bathtub for? Didn't you have that big old or the Whirlpool?
What was that?
Joanna: $1,500. I listed it for $2,000. I had an inquiry and then they ended up it didn't work or fit right. But then I had a friend who I was telling about the situation and her father-in-law needed it, and so I made a deal with them, discount locally. Yeah. So it was gonna save me fees, it was gonna help them, you know?
Rob: Which is cool because that was free, wasn't it?
Joanna: That was free and two minutes before I got on this call, I just got a message that I am getting another free walk-in bathtub.
Rob: Awesome.
Melissa: Nice. So there's a couple grand right there.
Joanna: That'll be a couple grand. Yeah.
Rob: Yeah. I love it. I love it. Sweet.
Melissa: For free you said or no?
Joanna: For free.
Melissa: For free. That's awesome. Wow. Yeah. That some people give stuff, they just don't wanna deal with it. They do. And it's like free money. They do, yes. Let me have it.
Joanna: So there's a Facebook group. I don't, I don't know if this happens in other towns, but it's called Buy Nothing. Okay. And in our town, they're different parts of town.
So it will be like, buy nothing north side or buy nothing east side, or you know, and it's people, you can offer something for free. Or you can ask for something. So it's really like I got an Nordic Track from it. I got a CRT TV. Oh, cool. From it, I've had somebody borrow a radio with a CD player so they could play a certain song at a funeral and then she brought it back.
It's really neat. Oh, cool. Hey, I am looking for this for an art project I'm doing. Does anybody have it or, it's, it's been really a cool, a cool site and I didn't think I was gonna get this one. Awesome. It was three days ago and I, I think she, it was a drawing. If they have too many people respond, oh wow.
They do a drawing. And I just put it outta my mind because I thought it was a done deal. Yeah. And I just literally opened the message three minutes before I came on.
Rob: Sweet. That is awesome. I love it. Cool. Well, we wanna be respectful of Joanna's time. Thank you so much for doing this with us, Joanna.
Melissa: I love what Rob said. This is helpful. If that person can do it, then it can be done. Absolutely. So why not me? So.
Rob: Such a great, great thing. For sure. So cool. Well, we'll wrap it up and if there's no more questions, Joanna, like I said, thank you so much for jumping on and doing this.
Melissa: And if you're watching the replay, if you have questions too, you know, we're in the group, so we have this group for a little while and yeah.
Rob: Comment, everybody in here also should have access to flipping for profit as well. So Joanna is one of the moderators in there. She's always answering questions. If you think of something after this and if you're watching the replay, yeah, jump in there, ask any questions that you guys have. Happy to answer anything we can for you and Joanna's the same way.
Very, very helpful. And we greatly appreciate you, Joanna.
Melissa: And you guys can do it too.
Joanna: Yes, you can. I'm just a normal person. I'm not any different than anybody else, you know.
Melissa: I think. And that's everybody. Like we're all just people. Absolutely. Everybody's just a people. Absolutely. So, yep. And everybody can do it. So. Cool. You're awesome.
Rob: All right guys. Have a great day. Thanks again, Joanna, and we will talk to you soon. See ya.